Marketing

Carma and Toyota Double Car Occupancy

Carma and Toyota Double Car Occupancy

PLANO, TX (Nov. 13, 2018) – Carma Technology Corporation and Toyota Motors North America are successfully concluding a pilot demonstration of traffic-busting technology that provided shared transportation services for team members at Toyota’s North American headquarters in Plano. The pilot focuses on measuring and growing car occupancy rates, thereby reducing impact on local traffic congestion, air pollution and parking demand.

Ice Scream, You Scream, We All Scream for Ice Cream!

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Now that over 100 TMNA Team Members are sharing the ride to work with Carma, the company rewarded commuters with an ice cream party on May 31, 2018.  Carma Share commuters were treated to an unlimited sundae bar with ice cream flavors and toppings galore. 

Current ride sharers were encouraged to invite team members to come and learn more about getting to TMNA together with Carma.  They indulged in sundaes while the Carma Team answered questions, demonstrated bookings through the app, and noted requests for future routes and schedules.  

Clearly Toyota Team Members are not vanilla!  As the 2 1/2 hour come-and-go party wrapped up, only a few scoops of ice cream remained.  Chocolate, strawberry and vanilla were enjoyed by all!  

Cupcakes with Carma

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Toyota is an industry leader recognized globally for its cutting-edge, innovative company culture. Therefore, it was no surprise their employees showed up by the hundreds on May 22, 2018, when Carma hosted Cupcakes with Carma, offered Toyota team members the opportunity to learn more about our corporate rideshare program at their Plano headquarters.

In addition to the delicious cupcakes and great conversations that took place during the informal, come and go style gathering, Carma employees gave live demos to Toyota team members showing them how easy it is to use the service. Toyota team members were also encouraged to suggest new departure times and locations for consideration as the community continues to grow.

Multiple team members made their first booking using the Carma Share app during the event, making Cupcakes with Carma a true success.